Digital Marketing & Branding Portfolio
Results-driven digital marketing professional with expertise in branding, growth strategy, and omnichannel marketing solutions.
About Me
Professional Summary
I'm a results-driven digital marketing specialist with proven expertise in branding, growth strategy, and omnichannel marketing solutions. My approach combines data-driven insights with creative strategies to deliver exceptional outcomes across multiple industries.
Key Skills
  • Digital transformation
  • Omnichannel marketing strategies
  • Product launch campaigns
  • Budget optimization
  • Loyalty program development
My Approach
I combine analytical thinking with creative execution to develop marketing solutions that increase visibility and drive measurable business results. Every strategy I implement is focused on maximizing ROI and creating lasting customer engagement.
Professional Experience - Aunt Bethany
1
Digital Transformation
Spearheaded a comprehensive digital transformation project that increased online sales by 40% in the first quarter through website redesign, UX optimization, and integrated marketing strategies.
2
Omnichannel Marketing
Developed and executed innovative omnichannel marketing strategies resulting in a 35% increase in brand visibility across digital and traditional platforms.
3
Product Launch Success
Led the successful launch of three new product lines, achieving 30% revenue growth within six months through strategic marketing campaigns and positioning.
4
Budget Optimization
Reduced campaign costs by 20% while maintaining high engagement rates through strategic budget allocation and performance optimization.
5
Loyalty Program Development
Designed and implemented customer loyalty programs that increased customer retention by 25%, enhancing lifetime customer value.
Professional Experience - Glam Secret
1
Social Media Campaign
Executed a dynamic social media campaign that drove a 60% increase in website traffic through strategic content planning and community engagement.
2
Influencer Partnerships
Established strategic partnerships with key influencers that boosted customer acquisition by 45%, expanding brand reach to new audience segments.
3
Digital Advertising Campaigns
Executed comprehensive digital advertising campaigns that yielded a 3.5x Return On Ad Spend (ROAS) across multiple platforms.
4
SEO Strategies
Implemented innovative SEO strategies that increased organic traffic by 50% in under a year through technical optimization and content enhancement.
Professional Experience - Trads Builders
CGI Ads and Design
Created high-impact CGI ads and designs that showcased construction projects with stunning visual quality, significantly improving client acquisition metrics.
Integrated Advertising Campaigns
Developed innovative advertising campaigns that blended digital and traditional platforms, resulting in a 30% surge in lead generation for construction services.
Competitive Analysis
Conducted comprehensive competitive analysis and developed strategic pricing approaches that elevated sales conversions by 15% in a crowded market.
Brand Visibility
Enhanced overall brand visibility in the construction sector through targeted marketing initiatives, establishing Trads Builders as an industry leader.
Digital Marketing Tools Expertise
Analytics & SEO
Expert in Google Analytics, SEMrush, and Ahrefs for comprehensive data analysis and search engine optimization strategies.
Marketing Platforms
Proficient with HubSpot, Salesforce, and Hootsuite for integrated marketing campaign management and automation.
Website Development
Skilled in WordPress, Shopify, and Wix platforms for creating and optimizing conversion-focused websites and e-commerce solutions.
Design & Content
Experienced with Adobe Creative Suite, Canva, and various CRM platforms for creating engaging visual content and managing customer relationships.
Content Creation & Media Skills

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Content Creation
Expert in creating engaging blog posts, social media content, and email newsletters that drive audience engagement and conversion.

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Photography
Skilled in professional photography techniques to capture high-quality images that enhance brand storytelling.

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Video Editing
Proficient in advanced editing techniques to produce compelling video content for multiple platforms.

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AI Applications
Leveraging AI for creative and analytical applications, including AI-powered video and photography enhancements.
My comprehensive content creation skills enable me to develop cohesive brand narratives across all digital touchpoints. From conceptualizing creative briefs to executing finished assets, I ensure all content aligns with brand guidelines while optimizing for engagement metrics.
Specialized Marketing Skills
Video Editing & Package Design
Creating compelling video content and innovative package designs that strengthen brand identity and customer appeal.
Website Traffic Growth
Implementing strategic ad placements and optimization techniques that significantly increase website traffic and user engagement.
CRM & Email Marketing
Developing targeted email campaigns and CRM strategies that nurture leads and boost conversion rates through personalized communication.
Advertising Platform Expertise

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1
Strategic Approach
Integrated cross-platform strategy
2
Meta Ads
Advanced targeting & optimization
3
Google Ads
PPC & SEO integration
4
LinkedIn & TikTok
B2B & trend-based marketing
5
Snapchat & Emerging Platforms
Youth demographics & innovation
I've developed and executed comprehensive advertising strategies across multiple platforms, consistently achieving above-industry engagement rates and conversion metrics. My approach combines platform-specific optimization with cohesive cross-channel messaging to maximize impact.
For Meta campaigns, I've achieved up to 3.2x ROAS through precise audience targeting and creative optimization, while my Google Ads management has resulted in 35% lower CPAs compared to industry benchmarks.
Education and Certifications
4
Professional Certifications
Including HubSpot Advanced Social Media Marketing and Marketing Specialist Program
1
Bachelor's Degree
B.S. in Interior Design from Mangalore University, providing a strong foundation in visual aesthetics
6+
Years of Experience
Continuous professional growth across multiple industries and marketing disciplines
∞
Ongoing Learning
Commitment to continuous education through UpGrad Online and specialized courses
Multilingual Capabilities & Portfolio
Language Proficiency
  • English (Professional fluency)
  • Hindi (Professional fluency)
  • Arabic (Basic)
  • Kannada (Professional fluency)
  • Tamil (Professional fluency)
  • Malayalam (Professional fluency)
My multilingual capabilities enable me to create culturally relevant marketing content for diverse audiences and global markets.
Portfolio Highlights
My portfolio includes work for established brands like Aunt Bethany, where I led comprehensive digital transformation initiatives resulting in significant performance improvements.
Website:
https://www.auntbethany.net
www.glam-secret.com
www.sweethomeuae.net
www.pixelglow.info
Ramadan Promotion Campaign
I conceptualized and executed this comprehensive Ramadan promotional campaign that resonated deeply with the target audience. The campaign featured culturally relevant visuals and messaging that honored the significance of Ramadan while effectively promoting our client's products.
The campaign achieved a 45% increase in engagement rates compared to non-seasonal promotions and generated a 37% boost in sales during the Ramadan period.
National Day Campaign
Patriotic Imagery
Created visually compelling imagery that celebrated national identity and pride, resonating with the local audience.
Strategic Timing
Launched campaign elements at optimal times to maximize visibility during national celebration periods.
Engagement Success
Achieved 62% higher engagement rates than standard promotional content through patriotic themes.
This National Day campaign successfully connected our client's brand with national pride, creating an authentic emotional connection with consumers while driving significant sales increases during the holiday period.
Video Production Portfolio

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Concept Development
Creating compelling narrative concepts
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Production
Professional filming and direction
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Post-Production
Advanced editing and effects
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Distribution
Multi-platform optimization
My video production experience spans promotional content, social media videos, and branded storytelling. Each project begins with strategic planning aligned with marketing objectives, followed by professional production and editing to create engaging visual stories that drive measurable results.
Social Media Video Content
Platform Optimization
Specialized content tailored to each platform's unique audience and algorithm requirements, maximizing reach and engagement.
Short-Form Expertise
Creating compelling short-form video content optimized for TikTok, Instagram Reels, and YouTube Shorts that drives viral engagement.
Performance Tracking
Comprehensive analytics monitoring to continuously optimize content strategy based on audience response and engagement metrics.
My social media video content consistently achieves above-benchmark engagement rates by combining trend awareness with brand messaging in an authentic, platform-appropriate format.
Automotive Marketing Campaign
Campaign Strategy Development
Developed a comprehensive marketing strategy for luxury automotive brand launch, including competitive analysis, target audience profiling, and unique selling proposition development.
Creative Direction
Led creative direction for photography, videography, and graphic design elements that emphasized vehicle performance and luxury positioning through sophisticated visual storytelling.
Digital Campaign Execution
Executed multi-channel digital campaign across search, social, and display advertising platforms, resulting in 3.2x ROAS and 45% increase in qualified dealership inquiries.
Results Measurement
Implemented comprehensive tracking systems to measure campaign performance across all channels, with dashboard reporting that provided real-time insights for optimization.
Automotive Branding Project
For this luxury automotive brand, I developed a comprehensive visual identity and marketing strategy that positioned the vehicle as both performance-driven and sophisticated. The campaign included digital assets, print materials, and dealership promotional items.
The branding project resulted in a 35% increase in brand recognition within the target demographic and contributed to a 28% boost in test drive requests.
Product Packaging Design
Visual Identity
Developed distinctive packaging designs that communicate brand values and product benefits through compelling visual language.
Shelf Impact
Created packaging designs optimized for retail environments, ensuring maximum visual impact and brand recognition at the point of purchase.
Consumer Testing
Conducted extensive consumer testing to ensure packaging designs resonated with target audiences and effectively communicated key product benefits.
My packaging design work combines aesthetic appeal with strategic marketing objectives, creating solutions that enhance brand perception while driving consumer purchase decisions.
Trads Builders Construction Marketing

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Brand Development
Created cohesive brand identity for Trads Builders that communicated reliability, craftsmanship, and innovation in the construction industry.

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Visual Storytelling
Developed visual narratives showcasing construction projects from concept to completion, highlighting quality workmanship and attention to detail.

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Lead Generation
Implemented targeted digital campaigns that increased qualified leads by 40% through strategic content and conversion-optimized landing pages.

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Market Positioning
Established Trads Builders as a premium provider through differentiated messaging and professional project documentation.
Construction Industry Video Content
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Project Time-Lapses
Created compelling time-lapse videos documenting construction projects from groundbreaking to completion, showcasing expertise and attention to detail.
2
Testimonial Features
Produced professional client testimonial videos highlighting successful projects and positive experiences, building trust and credibility.
3
Technical Showcases
Developed detailed videos showcasing technical expertise and construction techniques, positioning the company as industry experts.
4
Drone Footage
Utilized drone videography to capture impressive aerial perspectives of large-scale construction projects and completed developments.
Social Media Video Content Creation
Strategy Development
Creating platform-specific content strategies aligned with business objectives and audience preferences.
Content Production
Professional filming and editing optimized for each social platform's unique requirements and best practices.
Trend Integration
Incorporating current social media trends and formats to maximize engagement and algorithmic favor.
Performance Analysis
Comprehensive analytics review to continuously optimize content approach based on audience response.
My social media video content consistently achieves 2-3x higher engagement rates than industry benchmarks by combining strategic planning with creative execution tailored to each platform's unique environment.
Short-Form Video Marketing
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Platform Selection
Strategic determination of optimal platforms based on target demographic and campaign objectives, whether TikTok, Instagram Reels, or YouTube Shorts.
2
Trend Analysis
Continuous monitoring of platform trends and popular formats to ensure content resonates with current user engagement patterns.
3
Content Creation
Development of brand-aligned videos that incorporate trending elements while maintaining authentic brand voice and marketing objectives.
4
Community Building
Engagement strategies that foster community interaction and user-generated content opportunities to extend organic reach.
My short-form video campaigns have achieved viral success by balancing trendy content approaches with strategic brand messaging, resulting in significant follower growth and enhanced brand perception.
Trads Builders Animation Project
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Concept Development
Created compelling narrative concepts that effectively communicated complex construction processes and company values through engaging visual storytelling.
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Storyboarding
Developed comprehensive storyboards mapping out animation sequences to ensure clear communication of key messages and brand attributes.
3
3D Modeling
Oversaw 3D modeling of buildings and construction elements to create realistic and visually impressive representations of projects and capabilities.
4
Final Production
Managed final animation production, including sound design and voice-over integration, to create a polished, professional promotional video.
This animation project increased website engagement by 65% and was instrumental in securing three major construction contracts by effectively demonstrating the company's technical expertise and process.
Poster Design Portfolio
My poster design work combines striking visuals with strategic messaging to create high-impact promotional materials. Each design is carefully crafted to capture attention while effectively communicating key marketing messages and maintaining brand consistency.
These posters were part of successful integrated marketing campaigns that increased event attendance by 40% and drove significant social media engagement.
Promotional Design Portfolio
These promotional designs showcase my ability to create compelling visual communications that drive marketing results. Each piece was strategically developed to align with specific campaign objectives while maintaining consistent brand identity.
My promotional designs have helped clients achieve significant increases in campaign engagement metrics, with average conversion rates 30% higher than previous campaigns.
Social Media Design Portfolio
Platform Optimization
Designs carefully optimized for each social platform's unique specifications and audience viewing habits to maximize impact.
Campaign Cohesion
Visually cohesive design systems that maintain brand consistency while allowing for creative variation across campaign elements.
Engagement Focus
Strategic design elements that encourage user interaction, sharing, and conversion across different social media environments.
My social media designs consistently achieve above-average engagement rates by combining eye-catching visuals with strategic marketing messages tailored to each platform's unique environment.
Brand Identity Design Work
Logo Development
Creating distinctive, memorable logos that effectively communicate brand values and positioning while maintaining versatility across applications.
Visual Identity Systems
Developing comprehensive brand identity systems including color palettes, typography, and design elements that ensure consistent brand expression.
Brand Guidelines
Creating detailed brand guidelines that document proper usage of all brand elements to maintain consistency across marketing materials.
Brand Applications
Implementing brand identity across diverse touchpoints including digital, print, packaging, and environmental applications.
Contact Information
Instagram
Location
Abu Dhabi, United Arab Emirates
I'm always interested in discussing new marketing opportunities and challenges. Feel free to reach out through any of the channels above to discuss how my experience and skills can help drive your marketing success.
Thank you for reviewing my digital marketing and branding portfolio.